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Showing posts from March 30, 2023

Do You Respond to Negative Reviews?

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Boxing legend Joe Louis once said, "You can run, but you can't hide."   Louis was referring to his opponent Billy Conn in an upcoming title fight. Some businesses believe they can hide from negative Social Media reviews by not responding; this approach will bite you in the butt. The Internet is competitive with potential customers looking for information about businesses they are considering doing business with. Negative reviews can make or break a sale, but unanswered negative feedback can spell doom for a business. Yelp, Trustpilot, Facebook, Bing, Merchant Circle, Yellow Pages, and TripAdvisor are platforms where customers can write reviews. With a click of a mouse, the feedback of a company can be read by millions. At one time, you've probably ordered a product from Amazon it was only after reading the numerous reviews did you make a final decision. Reviews matter, and so does your reply to the customer.  It doesn't matter if a review is positive or negative a
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Social Media is not a Spectator Sport

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Each year an estimated 142,000,000 people attend professional sporting events in the United States. The NBA, NFL, NHL, MLB, and MLS fans consume tons of hot dogs, nachos, chicken tenders, and buffalo wings in stadiums and arenas over the country. TV networks spend billions of dollars to purchase broadcasting rights for major league sports. Fox Sports extended their contract for MLB until 2028, with the deal worth an estimated $5.1 billion. While spectator sports make revenues off ticket sales and  concessions, Social Media cannot thrive on spectators.  For businesses to have successful Social Media platforms participation from their employees is essential. Social Media is a numbers game, the larger your audience the better chance of increasing your KPI metrics. One of the statistics car dealerships track is the number of units (cars) sold per month. The General Sales Manager of a dealership keeps a tab on units sold.  Porsche of Chattanooga  Every Social Media Manager dreams of having
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