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Showing posts with the label Linkedin

Do You Respond to Negative Reviews?

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Boxing legend Joe Louis once said, "You can run, but you can't hide."   Louis was referring to his opponent Billy Conn in an upcoming title fight. Some businesses believe they can hide from negative Social Media reviews by not responding; this approach will bite you in the butt. The Internet is competitive with potential customers looking for information about businesses they are considering doing business with. Negative reviews can make or break a sale, but unanswered negative feedback can spell doom for a business. Yelp, Trustpilot, Facebook, Bing, Merchant Circle, Yellow Pages, and TripAdvisor are platforms where customers can write reviews. With a click of a mouse, the feedback of a company can be read by millions. At one time, you've probably ordered a product from Amazon it was only after reading the numerous reviews did you make a final decision. Reviews matter, and so does your reply to the customer.  It doesn't matter if a review is positive or negative a...
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Why Linkedin is Important

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Linkedin has quickly become one of the most essential tools in a professional’s toolkit. Whether you are a recent graduate looking for your first job, a seasoned executive, or a business, LinkedIn is the perfect platform for showcasing your skills and expertise to a global network of peers, potential employers, or business prospects.  For those unfamiliar with the platform, Linkedin is essentially a social media platform for professionals. The platform allows users to create a professional profile, connect with others in their industry, join groups and communities, and apply for job opportunities. Think of it as a digital version of a business card or resume.  The benefits of Linkedin are numerous. Firstly, Linkedin provides a platform for building your professional network. As the saying goes, it’s not what you know, it is who you know. And with Linkedin, you have the opportunity to connect with individuals from all over the world, in all different industries. This can lead t...
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The Three E’s of Social Media

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Many businesses and Social Media Managers struggle with what content they should post on their Social Media platforms. It doesn’t matter if it’s Facebook, Instagram, Twitter, TikTok, Snapchat, or Linkedin the struggles for some are real. Ask an author and they will tell you about writer’s block, that’s when their creative mind falls into limbo. Imagine parachuting out of a plane at 10,000 feet and all of a sudden you stuck at 5,000 feet just floating in mid-air, horrifying to say the least. During my eight years of working in Social Media, I’ve experienced writer’s block sometimes it comes from the heavy workload of working with multiple clients, and forgetting what day of the week it is. Other times it’s a matter of not executing your Social Media Strategy. Remember that 3-hour video conference call with your client and all they talked about was increasing their sales and promoting their products. It was the same meeting your client told you about what is best for their Social Media a...
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