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Showing posts from April 21, 2023

Do You Respond to Negative Reviews?

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Boxing legend Joe Louis once said, "You can run, but you can't hide."   Louis was referring to his opponent Billy Conn in an upcoming title fight. Some businesses believe they can hide from negative Social Media reviews by not responding; this approach will bite you in the butt. The Internet is competitive with potential customers looking for information about businesses they are considering doing business with. Negative reviews can make or break a sale, but unanswered negative feedback can spell doom for a business. Yelp, Trustpilot, Facebook, Bing, Merchant Circle, Yellow Pages, and TripAdvisor are platforms where customers can write reviews. With a click of a mouse, the feedback of a company can be read by millions. At one time, you've probably ordered a product from Amazon it was only after reading the numerous reviews did you make a final decision. Reviews matter, and so does your reply to the customer.  It doesn't matter if a review is positive or negative a
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Facebook and Video

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Facebook first arrived on the scene in 2004. Initially, a website to connect friends and family, Facebook has grown to include new services such as the introduction of videos, games, and much more.  With videos, you can participate in more dynamic and interactive experiences on the web. It's not just limited to social media. You can now watch music videos, educational clips, interviews, and news reports all online. This gives us unprecedented access to information and entertainment all in one place. When it comes to videos, Facebook provides an avenue for businesses to reach a broad audience. There are tons of options when it comes to marketing with videos. Whether you are promoting products, and services, or creating an informational and instructional content video is a great way to reach a diverse audience. Another benefit of posting videos on Facebook is the ease with which you can interact with your audience. Whether you're using Facebook Live to engage with viewers in real
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