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Showing posts from April 6, 2023

Do You Respond to Negative Reviews?

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Boxing legend Joe Louis once said, "You can run, but you can't hide."   Louis was referring to his opponent Billy Conn in an upcoming title fight. Some businesses believe they can hide from negative Social Media reviews by not responding; this approach will bite you in the butt. The Internet is competitive with potential customers looking for information about businesses they are considering doing business with. Negative reviews can make or break a sale, but unanswered negative feedback can spell doom for a business. Yelp, Trustpilot, Facebook, Bing, Merchant Circle, Yellow Pages, and TripAdvisor are platforms where customers can write reviews. With a click of a mouse, the feedback of a company can be read by millions. At one time, you've probably ordered a product from Amazon it was only after reading the numerous reviews did you make a final decision. Reviews matter, and so does your reply to the customer.  It doesn't matter if a review is positive or negative a
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Social Media and Car Sales

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Many car sales staff are living in the  1990s . I'm sure many of you remember the 90s era of big hair, word processors, Sony Walkman, acid-washed jeans, Sony PS1, CD-ROM, and X-Files. Now an electronic tablet is a norm. Beats by Dr. Dre pumps your music, kids refuse to eat cabbage, the Sony PlayStation is in its fifth generation, a thumb drive replaced the floppy disc, and agents Mulder and Scully are now eligible for membership in AARP. The year is 2023, and  Social Media  is the technology that Auto dealerships need to embrace before they are left behind. Social Media is not a fad but a platform that is utilized all over the world. It is safe to say that many people are  obsessed  with Social Media due in part to the current  Digital Addiction  many suffer from.   Pew Research Center  reports that seven out of ten people in the US use Social Media to connect with friends, view news content, and share information. Why aren't more Auto dealerships using Social Media to brand, g
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