Do You Respond to Negative Reviews?

-
Image
Boxing legend Joe Louis once said, "You can run, but you can't hide."   Louis was referring to his opponent Billy Conn in an upcoming title fight. Some businesses believe they can hide from negative Social Media reviews by not responding; this approach will bite you in the butt. The Internet is competitive with potential customers looking for information about businesses they are considering doing business with. Negative reviews can make or break a sale, but unanswered negative feedback can spell doom for a business. Yelp, Trustpilot, Facebook, Bing, Merchant Circle, Yellow Pages, and TripAdvisor are platforms where customers can write reviews. With a click of a mouse, the feedback of a company can be read by millions. At one time, you've probably ordered a product from Amazon it was only after reading the numerous reviews did you make a final decision. Reviews matter, and so does your reply to the customer.  It doesn't matter if a review is positive or negative a...
Post a Comment

Social Media is not a Spectator Sport

-

Each year an estimated 142,000,000 people attend professional sporting events in the United States. The NBA, NFL, NHL, MLB, and MLS fans consume tons of hot dogs, nachos, chicken tenders, and buffalo wings in stadiums and arenas over the country.


TV networks spend billions of dollars to purchase broadcasting rights for major league sports. Fox Sports extended their contract for MLB until 2028, with the deal worth an estimated $5.1 billion.

While spectator sports make revenues off ticket sales and concessions, Social Media cannot thrive on spectators.  For businesses to have successful Social Media platforms participation from their employees is essential. Social Media is a numbers game, the larger your audience the better chance of increasing your KPI metrics.


One of the statistics car dealerships track is the number of units (cars) sold per month. The General Sales Manager of a dealership keeps a tab on units sold. 

Porsche of Chattanooga 

Every Social Media Manager dreams of having a viral post. The sharing of content increases the odds of a post going viral. A car dealership has 150 employees with active Social Media profiles, is it asking too much for those employees to share content on their profiles?  Some people have thousands of friends and followers on Facebook, Instagram, Twitter, Pinterest, Reddit, and Linkedin. Imagine your content shared on all those platforms. Your website traffic will increase along with Google taking notice which should increase your Google ranking.

Every marketing team should have a Social Media strategy in place.  The sales departments should use Social Media to increase their audience and brand awareness. Ask your employees to participate in your Social Media strategy; make them part of your team.


Social Media isn't going anywhere companies should embrace its unique opportunities.

It's better to fish with a net instead of a single fishing pole you will catch more fish and work less.


Author: Hendrix Nowells - Social Media Manager







Comments

Post a Comment

Popular posts from this blog

Is Time Running Out on TikTok?

-
Image
The TikTok Social video app was banned on government devices in the UK, Canada, New Zealand, and the US due to security concerns about user data. Afghanistan is the only country to impose a total ban on the app. Some 150 million Americans use TikTok since its release in 2016. In 2018 it was the most downloaded app in the US.  Today on Capitol Hill TikTok CEO Shou Chew spoke before Congress with many calls from lawmakers for the app to be banned. In a five-hour hearing, Chew was grilled, like a Johnsonville bratwurst during a July 4th weekend. Congress members pressed Chew on concerns about the Chinese Communist Party collecting sensitive information on US citizens. To members of Congress TikTok is an issue of national security and protection from China. “To the American people watching today, hear this: TikTok is a weapon by the Chinese Communist Party to spy on you, manipulate what you see, and exploit for future generations,” said Rep. Cathy McMorris Rodgers, Republican from Wash...
Read more

The Three E’s of Social Media

-
Image
Many businesses and Social Media Managers struggle with what content they should post on their Social Media platforms. It doesn’t matter if it’s Facebook, Instagram, Twitter, TikTok, Snapchat, or Linkedin the struggles for some are real. Ask an author and they will tell you about writer’s block, that’s when their creative mind falls into limbo. Imagine parachuting out of a plane at 10,000 feet and all of a sudden you stuck at 5,000 feet just floating in mid-air, horrifying to say the least. During my eight years of working in Social Media, I’ve experienced writer’s block sometimes it comes from the heavy workload of working with multiple clients, and forgetting what day of the week it is. Other times it’s a matter of not executing your Social Media Strategy. Remember that 3-hour video conference call with your client and all they talked about was increasing their sales and promoting their products. It was the same meeting your client told you about what is best for their Social Media a...
Read more

Social Media and Car Sales

-
Image
Many car sales staff are living in the  1990s . I'm sure many of you remember the 90s era of big hair, word processors, Sony Walkman, acid-washed jeans, Sony PS1, CD-ROM, and X-Files. Now an electronic tablet is a norm. Beats by Dr. Dre pumps your music, kids refuse to eat cabbage, the Sony PlayStation is in its fifth generation, a thumb drive replaced the floppy disc, and agents Mulder and Scully are now eligible for membership in AARP. The year is 2023, and  Social Media  is the technology that Auto dealerships need to embrace before they are left behind. Social Media is not a fad but a platform that is utilized all over the world. It is safe to say that many people are  obsessed  with Social Media due in part to the current  Digital Addiction  many suffer from.   Pew Research Center  reports that seven out of ten people in the US use Social Media to connect with friends, view news content, and share information. Why aren't more Auto d...
Read more