Do You Respond to Negative Reviews?

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Boxing legend Joe Louis once said, "You can run, but you can't hide."   Louis was referring to his opponent Billy Conn in an upcoming title fight. Some businesses believe they can hide from negative Social Media reviews by not responding; this approach will bite you in the butt. The Internet is competitive with potential customers looking for information about businesses they are considering doing business with. Negative reviews can make or break a sale, but unanswered negative feedback can spell doom for a business. Yelp, Trustpilot, Facebook, Bing, Merchant Circle, Yellow Pages, and TripAdvisor are platforms where customers can write reviews. With a click of a mouse, the feedback of a company can be read by millions. At one time, you've probably ordered a product from Amazon it was only after reading the numerous reviews did you make a final decision. Reviews matter, and so does your reply to the customer.  It doesn't matter if a review is positive or negative a
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Social Media is not a Spectator Sport

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Each year an estimated 142,000,000 people attend professional sporting events in the United States. The NBA, NFL, NHL, MLB, and MLS fans consume tons of hot dogs, nachos, chicken tenders, and buffalo wings in stadiums and arenas over the country.


TV networks spend billions of dollars to purchase broadcasting rights for major league sports. Fox Sports extended their contract for MLB until 2028, with the deal worth an estimated $5.1 billion.

While spectator sports make revenues off ticket sales and concessions, Social Media cannot thrive on spectators.  For businesses to have successful Social Media platforms participation from their employees is essential. Social Media is a numbers game, the larger your audience the better chance of increasing your KPI metrics.


One of the statistics car dealerships track is the number of units (cars) sold per month. The General Sales Manager of a dealership keeps a tab on units sold. 

Porsche of Chattanooga 

Every Social Media Manager dreams of having a viral post. The sharing of content increases the odds of a post going viral. A car dealership has 150 employees with active Social Media profiles, is it asking too much for those employees to share content on their profiles?  Some people have thousands of friends and followers on Facebook, Instagram, Twitter, Pinterest, Reddit, and Linkedin. Imagine your content shared on all those platforms. Your website traffic will increase along with Google taking notice which should increase your Google ranking.

Every marketing team should have a Social Media strategy in place.  The sales departments should use Social Media to increase their audience and brand awareness. Ask your employees to participate in your Social Media strategy; make them part of your team.


Social Media isn't going anywhere companies should embrace its unique opportunities.

It's better to fish with a net instead of a single fishing pole you will catch more fish and work less.


Author: Hendrix Nowells - Social Media Manager







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