Do You Respond to Negative Reviews?

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Boxing legend Joe Louis once said, "You can run, but you can't hide."   Louis was referring to his opponent Billy Conn in an upcoming title fight. Some businesses believe they can hide from negative Social Media reviews by not responding; this approach will bite you in the butt. The Internet is competitive with potential customers looking for information about businesses they are considering doing business with. Negative reviews can make or break a sale, but unanswered negative feedback can spell doom for a business. Yelp, Trustpilot, Facebook, Bing, Merchant Circle, Yellow Pages, and TripAdvisor are platforms where customers can write reviews. With a click of a mouse, the feedback of a company can be read by millions. At one time, you've probably ordered a product from Amazon it was only after reading the numerous reviews did you make a final decision. Reviews matter, and so does your reply to the customer.  It doesn't matter if a review is positive or negative a...
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Why Linkedin is Important

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Linkedin has quickly become one of the most essential tools in a professional’s toolkit. Whether you are a recent graduate looking for your first job, a seasoned executive, or a business, LinkedIn is the perfect platform for showcasing your skills and expertise to a global network of peers, potential employers, or business prospects. 

For those unfamiliar with the platform, Linkedin is essentially a social media platform for professionals. The platform allows users to create a professional profile, connect with others in their industry, join groups and communities, and apply for job opportunities. Think of it as a digital version of a business card or resume. 

The benefits of Linkedin are numerous. Firstly, Linkedin provides a platform for building your professional network. As the saying goes, it’s not what you know, it is who you know. And with Linkedin, you have the opportunity to connect with individuals from all over the world, in all different industries. This can lead to job opportunities, collaboration opportunities, sales, and insights into industry trends.

 Secondly, LinkedIn provides an opportunity to showcase your skills and experience to a wide audience. When potential employers or clients search for individuals in your field, your Linkedin profile will likely show up at the top of their search results. Having a well-written profile with a strong summary and relevant keywords can increase your chances of being noticed.  Not having a Linkedin profile could cause you to slip in the draft rounds.

Lastly, Linkedin provides access to valuable resources and insights. Through Linkedin Groups, you can connect with like-minded professionals, join discussions, and share knowledge. Linkedin also provides access to job postings, industry news, and resources that can help you stay up-to-date with industry trends and advancements. 

In conclusion, Linkedin is a crucial tool for any professional looking to build their career or business. By providing access to a vast network of peers, the ability to showcase your skills and experience, and access to valuable resources, Linkedin has become an essential part of any professional’s toolkit.  If you haven’t already, it’s time to create your own Linkedin profile and start connecting with the world. 


Hendrix Nowells - Social Media Manager

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